Weapons of Influence #2: Commitment and Consistency

Humans are predictable. Sometimes, too predictable.

We’ve been reading , and it turns out that many of the same social patterns that have helped humanity flourish have a dark side.

In part one of this series, we talked about reciprocation.

Today, we’re talking about consistency, and why sticking to your guns isn’t always the smartest thing to do.

Things mentioned in this episode

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Here’s what we mentioned in this episode:

  • , by Robert Cialdini
  • Robert Cialdini
  • Weapons of Influence #1: Reciprocation (Ep. 186)
  • , by Anthony Bourdain
  • Anthony Bourdain
  • Listen Money Matters
  • Bitcoin subreddit
  • Mark Manson – Living In The Age of Outrage
  • Less Wrong – Belief as Attire
  • Why You Shouldn’t Tell People About Your Goals
  • Rule #1 About Your Goals: You Do Not Talk About Your Goals!
  • Tom’s 25 pages per day challenge

Want more cool stuff? You can find all sorts of great tools at my Resources page.


  • 0:00:55 – Establishing your public image
  • 0:08:12 – The importance of consistency and mental shortcuts
  • 0:11:37 – Defining financial bubbles
  • 0:14:43 – Standing firmly by a choice you previously made
  • 0:35:57 – Sponsor: Anchor (Starting a podcast)
  • 0:40:04 – Sponsor: StoryBlocks (Graphic design assets)
  • 0:42:06 – How businesses use the tripwire strategy
  • 0:47:56 – Being consistent by committing to something publicly
  • 0:50:35 – Having something, or someone, to hold you accountable
  • 1:00:44 – Asking questions that force people to take a stance
  • 1:06:37 – Behaving according to your public image
  • 1:08:17 – Conclusion

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Weapons of Influence #2: Commitment and Consistency (Ep. 189)